Strong metaphorical messages can help tackle toxic e-waste

Consumers told that not recycling their batteries ‘risked polluting the equivalent of 140 Olympic swimming pools every year’ were more likely to participate in an electronic waste recycling scheme, a new study has found.Consumers told that not recycling their batteries ‘risked polluting the equivalent of 140 Olympic swimming pools every year’ were more likely to participate in an electronic waste recycling scheme, a new study has found.

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